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SEO, PPC, and Social Media:
An Open Discussion on What Works
Get answers to your burning questions!

June 30, 2010; 11:00 a.m.-1:00 p.m.
Naper Solutions brings you this powerful event designed to help you drive more customers to your website.
Register | Learn More

PPC Summit - Education in PPC
Maggie Strevell, President of Naper Solutions, was a featured speaker at Nov '09 PPC Summit. PPC Summits are designed as How To Workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results. If you missed the event, please be sure to contact us to let us know if you are interested in one-on-one training or webinar workshops.

Internet Marketing That Works
Our experience is that by the time a buyer takes the initiative to contact you, he's already made a decision about doing business with you. However, many corporate websites are built as a public relations tool: a company brochure with companies talking about themselves. You can quickly identify these websites by the number of times they use the word "we".

Buyers are in Control
Prospects are self-elevating and come to you for answers or to solve pain. A website is a "consultative salesman", a relationship building activity. Today's buyers are in control. Your website needs to be about them, not you. This is true also for your ad copy, your blog, your press release, your email campaign, etc...

Do Your Homework - Research Your Keywords
The age old concept of "Content is King" still holds true. Deliver content relevant to a search and you will get prospects to stick, cement a relationship, and make the sale. Offer multiple opportunities for prospects to “raise their hand” as a business lead or for buyers to purchase easily.

Keyword research, analyzing website statistics, understanding word relationships, and how people search is a critical step to understanding what marketing activity, search medium, page content, and keywords are "converting".

Track What Marketing Efforts are Working
There is just no reason to spend money on marketing dollars today without tracking how it effects your profitability. Follow a keyword from search to sale. If it doesn't make it to your goal, identify why.

Of course, we'd like to help you take your business from good to great.
Ask us how. 630-548-5614.


Local to Naperville?
Our newest endeavor, www.napervilleregister.com, is a third party business directory leveraged to promote local businesses.  Third party websites with articles and customer reviews of your business add credibility to your company. It is quickly becoming a HOT website property for local businesses.

Are you an Adwords Professional wannabe?
Quickly review everything you've learned in the AdWords Learning Center before taking the Google Adwords Certification exam - with our AdWords Study Guide.