MENU

Advertising

Online Marketing - SEO Workshops, Training, Consulting and Speaking Engagements
  • Paid Search - PPC and Display
  • Shopping Feeds
  • Remarketing Campaigns
  • Social Media Advertising
  • Print Advertising
  • Video Advertising
  • Gmail Advertising

Paid Search and Pay-per-Click (PPC)

Nothing burns through marketing dollars faster than a poorly designed and neglected paid search campaign. Make every dollar spend count.

Armed with powerful tools and knowledge, we're here to make paid search work for you:

  • Keywords - positive and negatives
  • Extensions (Call-Outs, Site Extensions, Structured Snippets, Location, Promotion, and more)
  • Well-defined Campaigns and Keyword Types
  • Clever Bidding Strategies
  • Landing Pages that Convert
  • Creative Ad Copy
  • Utilize Custom Audiences for Remarketing (A MUST)
  • Target Geographically
  • Tracking Results to Conversion
  • and much more!

Paid Search campaign design and management is a combination of art and science. Some things can't be taught.

Google AdWords | Bing/Yahoo AdCenter | Social Media Advertising

Remarketing Image Ads

Have you ever wonder why, after you visit a website, you start to see banner ads for that same business everywhere else you click? That's remarketing.

They've tagged you and will continue to market to you even after you leave their site. Your ad shows across a network of websites that show your ads. Remarketing is effective in driving buyers back to your website.

This is also an excellent branding strategy. There's a satisfaction knowing that your message is still getting delivered after visitors leave your website. As with anything, remarketing should be in moderation.

Product Shopping Feeds

Know those product images that show up near the top of the search results? These products are added via a "product feed" and on are connected to your ad campaigns in Google and Bing. They are highly effective and often conversion rates are much lower than an ad alone.