Online Marketing - SEO Workshops, Training, Consulting and Speaking Engagements

Pay-per-Click (PPC)

Nothing burns through marketing dollars faster than a poorly designed and managed PPC campaign. Make every dollar spent count.

A proper PPC campaign takes into account all the variables associated with PPC advertising. The following list is just the tip of the iceberg.

Armed with powerful tools and knowledge, we're here to make PPC work for you:

  • Positive keywords
  • Negative keywords
  • Keyword types (Broad, Modified Broad, Phrase, Exact)
  • Bidding (Lots of various strategies!)
  • Landing pages
  • Website analysis
  • Click through rate (CTR)
  • Page rank
  • Ad copy
  • Ad placement
  • Click costs
  • Tracking
  • Geo-targeting

A PPC campaign cannot be optimized without taking all of these variables (and more) into account. PPC campaign design and management is a combination of art and science.

Google AdWords | Bing/Yahoo AdCenter | Social Media Advertising

Remarketing Image Ads

Have you ever wonder why, after you visit a website, you start to see banner ads for that same business everywhere else you click? That's remarketing.

They've tagged you and will continue to market to you even after you leave their site. Your ad shows across a network of websites that show your ads. Remarketing is effective in driving buyers back to your website.

This is also an excellent branding strategy. There's a satisfaction knowing that your message is still getting delivered after visitors leave your website. As with anything, remarketing should be in moderation.

Product Feeds

Know those product images that show up near the top of the search results? These products are added via a "product feed" and on are connected to your ad campaigns in Google and Bing. They are highly effective and often conversion rates are much lower than an ad alone.