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Join us in Chicago February 5, 2008
REGISTER NOW.
Attendance is limited to 40 people.
Save $100 by registering by October 12th for October 16th, only $398.
Save $100 by registering by February 1st for February 5th, only $398.
Otherwise, the cost is $498.
This is a full-day program, 9:00AM - 4:00PM.
A lunch break will be taken from 12:00-12:45, lunch and beverages are included.
Illinois Information Technology Association (ITA)
200 S. Wacker Drive, 15th Floor | Chicago, IL 60606
+1.312.435.2805
Attend this Workshop if You Want to:
- Buy keyword search terms or get more out of your existing paid advertising.
- Generate more qualified leads, retain more customers, and convert new sales.
- Effectively communicate company goals to marketing staff, developers, and others who work on your behalf.
- Avoid costly mistakes that could get your website banned by the search engines.
- Prevent escalating costs caused by poorly configured PPC campaigns.
- Make informed purchasing decisions when evaluating online marketing opportunities.
- Improve company revenue with less effort.
Workshop Agenda
A full day of in-depth technical instruction and practical advice. Learn what works...
The morning session:
- Natural Search Optimization
- Technical Requirements and Architecture for Search Engine Optimization (SEO)
- Pitfalls that can get Your Website Banned by Search Engines
- Keyword Research / Link Building
- Submitting to Search Engines and Directories
In the afternoon:
- Master Pay-Per-Click (PPC) Ad Campaigns (focus is on Google AdWords)
- Tips on Improving and Tracking your ROI
- Other Effective Ideas for Marketing your Business Online - e-mail blasts, blogs, RSS, product feeds....
- Advertising for Global, National and Local Markets
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