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FAQ Questions to Marketing Online
Question: How can I insert my keywords dynamically into my Google PPC Ad Campaigns?
Answer: The syntax for dynamic keyword insertion is: {Keyword: defaultKeyword}. Your default keyword will display if one of your terms is too long to fit (according to the character limits set by Google). Read this article for a complete explanation.
Question: How/why are advertisers displaying ads that aren't really relevant to my obscure and rare searches (like my name)?
Answer: First of all, the advertiser is no doubt looking to improve their brand awareness - not get you to buy today. And most likely, they are using dynamic keyword insertion to customize their ads (while also managing large keyword lists). Read this complete explanation on how advertisers are using dynamic keyword insertion to build their brand awareness.
Wonder why someone would pay to display an ad that isn't really relevant to your obscure/rare searches (like your name)? The advertiser is no doubt looking to improve their brand image - not get you to buy today. And most likely, they are buying bulk terms and using dynamic keyword insertion to manager their very large lists.
Question: Can a search engine view content in between html comment tags?
Answer: Yes, but most engines will not use comment text for search ranking. It's OK to have comments, but you don't want to store any main content there. You especially don't want to stuff keywords there in an attempt to bump up your natural search ranking. Even if a search engine iindexed that content, keyword stuffing could be interpreted as taking advantage of a search engine. We do not recommend keyword stuffing.
Question: Can the search engine view content in a non-visible div tag in the body of the page?
Answer: Yes. You can use the "no-index" attribute for div elements within the page that you DON'T want indexed. For example, you can put all of your sponsored advertising within a div tag that has a noindex=true attribute to prevent it from diluting your page rank.
Question: How can the website statistics reported on the Google Analytics differ from what our other site statistics report (i.e. Awstats, etc...)?
Answer: First, even if two different statistic packages were given the same information, they could parse the files differently. And, with the nature of software, glitches do occur. But differing website statistics go much deeper.
There is a difference between what a web server collects and what it sends out or reports to a browser. Website statistics are a cummulation of information based on the HTTP header information that is sent by a web server with every page requested. A server can be configured to collect different HTTP header information than it does to deliver HTTP header to a browser when responding to a page request.
What that means is that your site statistics package on your server (such as Awstats) can only parse the data that your server has been configured to collect (aka the data in your raw log files). Web servers can be configured to collect specific pieces of header information. Yours might only collect some things.
Google Analytics is setup to collect the HTTP header information that is sent with every page request - on the browser side. And, it too can be configured to read whatever header data it chooses.
Put more simply, there can be differences in how:
a) website statistics are collected on your server
b) website statistics are parsed on your server
c) website statistics are collected at the browser
d) website statistics at the browser are parsed
These differences can cause website statistic packages to report different results.
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