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Corporate Consulting Assemble Your Marketing Team Members for an Internet Marketing jam session. Energize your team and get excited about digital marketing. Managers, Copywriters, and Graphic Designers will all benefit.
This Internet Marketing Workshop is a unique blend of technical fundamentals, practical advice, and in-depth instruction with hands-on opportunities and real world examples that you can relate. And, we aren't affiliated with any particular search engine, so you'll receive unbiased advice.
Workshops are tailored to your organizations' needs and industry. Learn to optimize your website for search engines and manage your pay-per-click advertising campaigns. Marketing an online presense requires the buy-in from mulitple departments. We receommend management in sales, marketing, and IT join the workship to make more informed decisions - as well as graphic designers, content creators, and website programmers. |
Each module can be turned into a morning or afternoon all of its own. An example of a full day workshop that covers all aspects of marketing online:
The morning will set the stage for all your online marketing efforts:
- Natural Search Optimization
- Technical Requirements and Architecture for Search Engine Optimization (SEO)
- Pitfalls that can get Your Website Banned by Search Engines
- Keyword Research / Link Building
- Submitting to Search Engines and Directories
In the afternoon:
- Master Pay-Per-Click (PPC) Ad Campaigns (i.e. Google AdWords, Yahoo)
- Tips on Improving and Tracking your ROI
- Other Effective Ideas for Marketing your Business Online - e-mail blasts, blogs, RSS, product feeds....
- Advertising for Global, National and Local Markets
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