AdWords Study Guide

Chapter 1:	Introduction to AdWords - AdWords Basics - AdWords Policies - Pricing and Ranking
Chapter 2:	Getting Started with AdWords - Account Types, Setup, and Structure - Account Navigation - Starting Off Right, Organization, Keywords, Ad Text - Using Different Ad Formats
Chapter 3:	Targeting - Search and Contextual Targeting - Placement Targeting - Language and Location Targeting - Keyword Targeting - Combining Keywords and Placements
Chapter 4:	Costs and Billing - Cost Control - Billing Cycle - Payments Outside The U.S. - Ivoicing
Chapter 5:	Tracking Ad Performance - Quality and Performance Basics - Ad Visibility and Trouble Shooting - Reports - Basic ROI and Conversion Tracking - Advanced Conversion Tracking
Chapter 6:	Optimizing Ad Performance - Optimization Overview - Your Website - Your Account - Specific Optimization Strategies
Chapter 7:	Account Performance Tools - Account Performance Tools - Analytics Tools - Troubleshooting Tools
Chapter 8:	Google Analytics - Google Analytics Basics
Chapter 9:	Managing Client Accounts - My Client Center - Selling AdWords - AdWords API