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• Setup campaigns that will outperform your competitors
• Select keywords that get you in front of your target market and stay within your budget
• Improve ad copy and landing pages to raise conversion rates
• Manage keyword lists and growing campaigns efficiently with proprietary tools and techniques
• Track success from keyword to conversion to uncover what is working - channeling advertising budgets to the place with the biggest bang for the buck

• Developed and promoted websites since 1997.
• Experience in maximizing return-on-investment for online advertising budgets from $500/year to 8 Million/ year.
• Paid Search Specialist Certified and educated by some of the most respected names in the industry including Marketing Sherpa, Aaron Wall of www.seobook.com, and others.
• Speaking engagements with Illinois Technology Association, eWomenNetwork, and Naper Solutions' sponsored SEO/PPC workshops.
• BtoB and BtoC website experience including extensive backend programming and e-commerce.
• History of staying within budget.  No project overruns or missed deadlines.

Customer Case Study - Google AdWords Campaign Management
Previously this client had been throwing millions of dollars away on irrelevant click through.  Disparate keywords defined as broad based terms were lumped together in a single ad group.  Even with an assigned Google rep, this client had poorly defined ad campaigns.  There were also no analytics to track what campaigns or keywords were producing results. 

We worked with this client to:

• Filter out irrelevant click through and channel additional budget dollars to higher profile customers.
• Setup analytics to track and measure all marketing activities including offline and online efforts.
• Suggest other marketing activities to reduce their dependency on Google paid ads for sales and improve ROI.
• Suggest changes on the server side to improve conversion rates.