Naper SolutionsPaid Search, Search Engine Optimization

 

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Search Engine Optimization

There are plenty of website designers that can adequately provide you with a website, but developing a website is much more than that.  Website designers are a dime a dozen and come at all skill levels.  Look at the whole package: from design to search engine optimization to digital marketing.

Without sacrificing indexability, NS delivers Best-of-Class websites in "look and feel" that willl raise the bar for others in your industry. Build it right the first time. Search engine optimization should not be an afterthought.

Customer Case Study - Website Architecture
The interesting thing about this client is that they had hundreds of pages of great website content tailored to selling technical services.  However, their highest ranking keyphrases were for a muscle car enthusiast that had a couple of pages in his own directory off the same domain.  By re-architecting the website, we elevated the technical content so that it could be found more easily by search engines and users.  Among other things, improved page titles and meta descriptions helped get this site to rank for its most important keywords.

In less than a month's time after the launch:
  • The number of keyphrases used to find the site doubled
  • Relevant traffic to site also doubled
  • Leads attributed to the improved website that resulted in accepted proposals
A steady stream of leads continues.

Customer Case Study - Lead Tracking
Many of our clients have a customized contact form that visitors can fill out and submit online.  In addition to the typical form, we've helped our clients identify where those leads are coming from:  which search engine was used, what keywords were used, and if the visitor came via an organic listing or a paid advertisement.  This information is embedded into the email that is submitted so our clients can see immediately how a lead was initiated.

In addition, we write this data to a file or database for later analysis, and have also injected this data into a clients' content management system.

 
 
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