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Online Marketing - SEO Workshops, Training, Consulting and Speaking Engagements

Search Engine Optimization (SEO)

SEO is what you need if you really want people to find your business when they do a Google search. It's not enough to have a website or even a great looking website. Poor SEO can make it invisible to the world.

You could "optimize for SEO" after you build a website, but that rarely produces the desired results. In some cases, what you just built will have to be scratched, and you'll need to start over.

SEO is like a puzzle. Every piece of the puzzle brings you closer to the top. Websites need to be coded correctly on the back end. Keywords need to be in the right places with the right strength and like-grouped together. The technical aspects need to be attended to. This includes correctly defining page and domain redirects and securing a dedicated IP address, to mention a few.

SEO takes precise planning that starts with keyword research, relevancy, and selection.

Landing Page Optimization (LPO)

Give customers what they are seeking, make it easy for them to find and understand, and your pockets will be full. Don't give them a landing page with a reason to hit the back button and go elsewhere. We're here to help you boost conversion rates by creating a landing page experience that gets people to stick around and buy. There is an art and science to creating websites and single landing pages that sell. Even simple changes in text and color can have a profound effect on conversion rates.

Link Building

Utilize tactics that have integrity. Consider establishing inbound links by hand. Get quality sites in your industry to link to you. Link building strategies include creating interesting press releases, attention-grabbing infographics and relevant social media postings that get people to talk and link to you.

Local Search Optimization

Just like SEO for your website, your online directory listing, Google Places, and PPC ads should also be keyword "optimized". This goes beyond making sure you use the right words in the right places. You should also make sure you take advantage of localized configuration settings on pay-per-click campaigns and local business reviews.