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Monitor Your Search Engine Optimization & Ad EffortsWhich search engines send traffic to my site?What search terms are people using (or not using) to find my website? Which websites send traffic to my site? Why did visitors leave my website and what was the last page they viewed (exit pages)? What ad campaign is the most effective in driving traffic to my site? ...Good Website Statistics Will Answer These QuestionsThe easiest and most economical way to track the effectiveness of any online marketing effort is to start by analyzing your website traffic statistics. Nearly all hosting providers provide raw log files, but do they also organize that information in a readable format?Formatted and organized statistic reports help you quickly answer the questions mentioned above. If you are on a budget, you can track your website traffic and advertising campaigns without having to hire a third-party... IF you've chosen a hosting provider that provides organized statistic reports. If you are running your own Unix web server, you can download many free statistic scripts that transform your raw log file data into useful information. Naper Solution's hosting plan provides Webalizer AND AWStats AND Analog Statistics AND raw log files. These are examples of the many free scripts available. Watch Your Search Engine PositionWebsite statistics can tell you what search engines and what keywords are used to find your website, but they don't show your current search position. If you want to know if you are in the top 30 search results for your key terms, you will either have to check manually or have a service monitor your search position.What is even more interesting about a positioning report is when it shows your competitors ranking next to your own. It makes for some very interesting conversation around the office when you know you have a better product, but your website consistently ranks below your competitor. Analyze Individual Ad Campaigns More CloselyIn additon to site statistics for your entire website, a CGI script or ad tracking service can help you track and manage each individual ad campaign. Website statistics are organized by campaign and sub-campaign. They help identify successes as well as areas for correction.The nice thing about managing your own script vs. hiring a service is that you are not dependant on another company. However, your site needs to provide the system resources (e.g disk space for program and tracking files) and must reinstall program upgrades. We happen to like "AdTrackZ! A Faster, Easier Way To Track And Manage ALL Of Your Internet Advertising!". With AdTrackZ, you can use the unique sub campaign feature so you won't need to create unique URLs for every ad effort. Shorter URLs can redirect to the tracking URL when an ad has length restrictions. AdTrackZ will actually create both the redirect page and the link for you.
Or, Hire an Ad Tracking Service. Instead of a CGI script to organize specific ad campaigns, you can hire an ad tracking service. Both a CGI script and an Ad Tracking Service do the same thing; however implementation is different. A tracking service will have you add code to each webpage you want to track. A service gathers the same information found in your raw log files and produces the same kind of reports as a CGI script. The reports and how they are organized will vary. The program operates completely independently from your website - no software installation or use of your system resources such as disk space is required. Reports can be retrieved by logging into the account provided by the service. For more information, contact info@napersolutions.com.
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