Marketing Workshops

Online Marketing - SEO Workshops, Training, and Speaking Engagements

The Internet Marketing Workshop is a unique blend of technical fundamentals, practical advice, and in-depth instruction with hands-on opportunities and real world examples that you can relate to. Naper Solutions isn’t affiliated with any particular search engine, so you'll receive unbiased advice.

Learn to optimize your website for search engines and manage your pay-per-click advertising campaigns. Marketing an online presence requires the buy-in from multiple departments. We recommend management in sales, marketing, and IT join the workshop to make more informed decisions - as well as graphic designers, content creators, and website programmers.

Each module can be turned into a morning or afternoon all of its own. Below you can see an example of a full day workshop that covers all aspects of marketing online.

The morning will set the stage for all your online marketing efforts:

  • Natural Search Optimization
  • Technical Requirements and Architecture for Search Engine Optimization (SEO)
  • Pitfalls that can get Your Website Banned by Search Engines
  • Keyword Research / Link Building
  • Submitting to Search Engines and Directories

In the afternoon:

  • Master Pay-Per-Click (PPC) Ad Campaigns (i.e. Google AdWords, MSN, Yahoo)
  • Tips on Improving and Tracking your ROI
  • Other Effective Ideas for Marketing your Business Online - Email blasts, blogs, RSS, product feeds, etc.
  • Advertising for Global, National and Local Markets